Jakarta · HQ
Performance
Financial markets
Wealth & commodities
Jakarta · HQ
Performance
Financial markets
Wealth & commodities
Branding and growth campaigns built for CFD, derivatives, fintech, wealth platforms, and trading education. Jakarta-based. Serving worldwide.
Minerva Media Markets is a marketing agency built for the finance industry. We help banks, brokers, fintech platforms, derivatives firms, and wealth managers reach the right audience with the right message — in a category where every word, every claim, and every creative choice carries regulatory weight.
Founded in Jakarta because Southeast Asia is one of the most exciting and competitive financial markets in the world. From here, we serve clients across the region and globally. Strategy, brand, content, performance media, and analytics — under one roof.
Three platforms drive most acquisition in finance. We're fluent in each — including the restricted-products policies that decide whether your ads run, get throttled, or get pulled before the first impression.
Capture demand at the exact moment someone searches for a broker, an investment app, or financial education. Highest-converting channel for retail acquisition when audiences already know what they're looking for.
Where the next generation of retail traders discovers finance. Short-form video is the highest-leverage acquisition channel in emerging markets — particularly for trading education, crypto, and gamified investment apps.
Beyond the big three: LinkedIn for institutional B2B · X (Twitter) for trader sentiment · programmatic display for retargeting · App Store search for fintech installs. Channel mix follows the audience, not the other way around.
"Many finance brands operate on both sides — a broker serves retail traders while offering institutional products. Running both from one agency means consistent voice and lower coordination cost."
Research market, audience, regulator, and competitor landscape before any creative direction is set.
Brand strategy, messaging framework, channel mix, and creative direction — signed off before any asset is built.
Assets, websites, campaigns, tracking — compliance review built into every step, not bolted on at the end.
Always-on optimization, weekly performance reviews, quarterly business reviews. Compounding learning across every cycle.
We don't service every industry. By focusing on finance, we know how to scale audiences and pass compliance without slowing the work.
Copywriters and creative teams understand financial advertising rules. Creative is built to pass review, not patched after rejection.
Measured against business outcomes — funded accounts, qualified leads, app installs, lifetime value — not vanity reach metrics.
Jakarta HQ means deep Southeast Asian fluency. Our work runs across SEA, plus global markets including EU, UK, Australia, and the Middle East.
Strategy, brand, content, performance media, analytics — under one roof. No vendor coordination overhead. No finger-pointing on results.
Plain language. Honest claims. No buried fine print. If our work isn't immediately understandable, it isn't done.
Most agencies pitch on creative talent and case studies. For a finance brand in Indonesia, that's not enough. A practical evaluation framework.
Read articleWhy most CFD brokers waste their first 90 days, what attribution-clean acquisition actually looks like, and the platform compliance traps that throttle campaigns.
Read articleIndonesia is the largest fintech market in Southeast Asia. A working view of the channels, regulators, talent pool, and where arbitrage still exists.
Read articleFinance has historically been hard to understand, harder to access, and hardest to trust. We exist to change that.
We work with a focused number of clients. If your brand belongs in finance, let's talk.
inquiry@minervamediamarkets.com